Blogging is not an option anymore. It is a must for your private practice and without it, you are losing out on a valuable way to market your practice. The benefits of blogging include improved search rankings, promoting clinical services and attracting new patients. Unfortunately, many providers are not taking advantage of blogging and losing out on new patients which translates into losing out on business.
It was just yesterday, (or a decade ago), that blogging was reserved for a select group of online writers. Remember those online diary entries and pop culture enthusiasts like Perez Hilton and Just Jared? In that short decade, blogging has become a non-negotiable for any business. Think of it like this, a blog simply allows your practice to create more content and more pages about what your practice does and who you are! As a result, your chance of being found by your ideal clients significantly grows.
Hubspot reported that “businesses using blogs as part of their content marketing mix get 67% more leads than those who don’t.”
As we begin 2020, blogging is now one of the most critical content marketing factors a practice should invest in. With all the exciting data and facts supporting the results from blogging, every practice must be doing it, right?
Not so fast…only 25% of practices have a blog. Out of those that have a blog, an even smaller percentage adequately put their blog to use. Here are the four main reasons why private practitioners are not blogging.
The data clearly outlines a significant problem practices face. TIME. It isn’t that practices don’t want to provide a superior online patient experience, it is that their time must be focused on delivering client care not publishing content. Blogging is time-consuming with the typical blog taking over 3 hours to write, edit and publish. Practitioners rightfully do not want to spend time creating content for a blog. They want to spend that time seeing clients.
How does a private practice remedy that problem? Dr. Porter chose to hand off her blog strategy and execution to the experts at Outrankify SEO. Our experts create relevant blog posts for her specialty and ideal areas of practice. As Dr. Porter explains, “I really believed writing a weekly or bi-weekly blog wouldn’t be that big of a deal. However, I quickly learned how time-consuming the blogging process can be and I just don’t have that kind of time to invest. Hiring Outrankify was one of the best decisions I have made for my practice. They have made marketing easy for me and that is a huge stressor removed from my plate.”
Once the blogs are created, Dr. Porter reviews and approves each blog post created for her. This ensures Dr. Porter is getting quality content and more pages out about her practice.
Blogging Tips for the DIY’er
Perhaps your practice is not in the position to hire a search engine optimization company, here are 4 blogging best practices to follow.
Be specific. Write about the specific services you offer.
Niching your blog content to your specific specialties will help attract your ideal clients. As people search for services that meet your specialties, you will see an increase in conversions. This translates into more calls and emails from people whom you want to serve.
Understand and Respond to Local Demand.
Are you aware of specific services that potential clients are seeking in your geographic area? Do you offer those services? If so, make sure you are blogging about the services and how you meet this need.
Answer your client’s questions.
As a practitioner, you most likely hear many of the same questions and concerns day-in and day-out. Write about these questions, one-by-one, and help put your potential client’s fears at ease. If the clients you have today ask them, your potential clients are seeking answers too.
Keep Blog Posts Regular.
Regular posting of content is important for a couple of reasons. 1) It keeps potential clients informed. They may not be ready to pick up the phone and schedule a visit, but they will remember you making you someone they may call when the time is right. 2) Google will keep returning to index the new pages.
When you hire Outrankify SEO as your local SEO expert, be prepared to take your practice to new heights filled with your ideal clients. We don’t waste your time or money, or our own. Call the best Sacramento SEO company specializing in private practices or get a free proposal now. Why mess around with anyone else? 916-426-6718