You are probably wondering if SEO should be a part of your marketing budget? Will an SEO consultant really deliver the results my business wants? Should I hire an SEO company? We live in a world where information is instantly at your fingertips for literally anything you can imagine! Search engines aren’t going away. They will only get faster, stronger and more accurate. Can your company afford not to be in the mix? 67k searches are performed on Google every second. 90% of the transactions for products and services go to the businesses listed on Page 1. Can your company afford to miss out on these opportunities?
93% of online experiences start with a search engine and about 75% of all online customers will not go beyond the first page of search results. If you aren’t on Page One, your visibility to new customers is lower than 25%. 25% is generous depending on how far your listing is buried.
Here are four crazy advantages of hiring an SEO expert:
Advantage #1: Organic Traffic – The Holy Grail to Online Success
Why does your business have a website? Duh, to get you more customers. You want online sales, emails or phones ringing. That is your bottom line. Your website should be making you MONEY! The only way your website will be making you money is if it is expertly optimized, getting all kinds of Google love. Picture arriving at your business with customers lined up outside your door clamoring to get in. Your website can be performing just like this! A great business should be reaping the rewards online and offline. Can you imagine seeing new customers waiting on your doorstep every morning when you show up to your store?
What is Organic Search in SEO?
An organic listing is essentially a free listing. An organic listing didn’t purchase PPC (pay-per-click) or any other mode of advertising to be seen on Page 1 of Google results. Google awards rankings as it compares to other similar sites. Google uses algorithms to determine which sites are the most trustworthy and valuable. An organic listing means that a website will appear on the first page of an internet search because the search engine compares the site to other similar sites (using a complex algorithm). A Page One Google ranking means Google acknowledges your website’s worth to those searching for your particular service or product. In contrast, anyone can purchase paid advertising.
Achieving a Page 1 Google ranking, means that your website was well-written in a way that spoke the love language of Google. It also linked out well to appropriate niches and specific topics that are relevant to your website. Google is essentially saying this site is popular and can be trusted.
How Does Google Send Traffic Your Way?
Much of what Google does comes through it’s beloved algorithms. (Insert a little sarcasm here.) Google takes into account the number of quality and relevant links to a page to determine who popular or important the site is within a particular business category or niche. It also notices the quality of content, is it well-written, informative information that demonstrate authority. Google decides whether or not the appropriate keywords and phrases are used accordingly and naturally.
Other factors affecting the ranking of your business website:
- Sites with up-to-date, current blogs will increase Internet leads by over 67% compared to sites that are stale
- 50% of search inquiries are 4 words or more; long tail keywords
- Video content is 50 times more likely to drive organic search results compared to text-only websites.
Advantage #2: SEO Increases the ROI of Your Marketing Spend
Save yourself a lot of time, money and headache and hire a search engine marketing agency. An SEO or SEM company will employ strategies you can use to drive traffic to your website. It is only highly targeted traffic that will result in new customers and new clients. Expert SEO marketing knows the ins and outs of the search engines. SEO professionals know the safest, most natural and effective ways to get the search engines to pick your company out of the masses and position you in the best position for your niche. When this happens your business will reap the rewards of having new customers and clients visiting your website daily. What does this translate into? Closed deals. Closed sales. More jobs. More sales. REVENUE
Advantage #3: Improve Your Business’ Visibility and Brand Footprint
Persons search the internet for something typically visit more than 1 website prior to deciding where to spend their money. In order to find what they want, they may type in up to five different variations of words. If your company is highly visible and shows up on Page 1 for these various searches, you will have a greater opportunity to turn that potential customer into a paying customer.
You may ask, “How is this accomplished?” A true SEO expert knows how to effectively build a highly targeted keyword strategy that zeros in on the highest number of ideal customers for your products or services. They will then build that research into high quality content and links to position your website at the top of the pack.
You might call them “mind readers” or “magicians” because they have the software tools, personal expertise and uncanny insight to put themselves in your customers’ shoes determining with accuracy the keywords and phrases your ideal customer is searching for. They will study your branding, know your niche and breathe success into your business like it is their own. With an understanding of how Google’s algorithms work and what pitfalls to avoid, they will have successfully ranked many websites on Page One of Google.
Advantage #4: Dominate Your Competition and Win Big
As mentioned above, your potential customers aren’t typically looking past Page One of Google. They will most likely spend money with one of the businesses on Page 1. Your competition may already know this and be taking advantage of an SEO specialist for their brand. To see how much an SEO agency can help you achieve the organic results you desire, take action today to ensure that you, your services and products are on the first page of results a potential customer sees.
An SEO specialist can:
- Optimize your website content ranking over time to put it on Page 1
- Use proven SEO tactical methods to create trust in your site
- Create massive amounts of web traffic, conversions, and ROI for your business
If you build it, they WON’T come….Stop being INVISIBLE on the web – hire a reputable SEO ninja to make your business VISIBLE ON GOOGLE!