When you need a bathroom rug, you go to Google, type in “bathroom rug” and hit enter. You locate the bathroom rug of your choice, add it to your cart, and pay. The words “bathroom rug” are keywords. Keyword research identifies the specific words that people are searching for the most for particular products and services. Google keeps data on each specific search, calculating it into search volume. So we can find what terms are being searched for the most and in what volumes. We also can know how many businesses are competing to rank for these exact keywords and phrases. Studying these keyword factors tells you which terms to target so your ideal audience will be able to purchase your product or service with ease.
How To Do Keyword Research
Keyword research takes a few tools to do properly, critical thinking skills and the ability to get into your potential customer’s shoe’s (or mind). Keywords are the foundation of the Google SEO. Without keywords, search engine optimization does not exist. It is the keywords that help you understand and target the needs, thinking, pain points and motivations of your target audience. Once you drill down on what is going on in the minds of your customers, you have a compass telling you exactly what to do.
How to find best keywords for seo. Start by asking yourself some of these questions:
What makes my business unique setting it apart from the competition?
What is my company’s mission? (Core Values)
What products or services am I offering to consumers?
What are my customers’ main problems? What is my solution?
Keyword Research Definition
According to Wikipedia, Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject. Search engine optimization professionals research additional keywords, which they use to achieve better rankings in search engines.
Once you choose keywords, you strategically place the words and phrases to speak in such a way with Google you website is rewarded with a higher position in the search engine results. The higher positioning will give your website more visibility which makes for more traffic, translating into more paying customers. Achieving this, put you far ahead the competition, laughing all the way to the bank as you easily profit from their lost customers because your business website is on Page One. Better yet, once you get your site on Page 1 of the search results, it is difficult to get knocked off.
Let’s say you have a concrete construction company. You want your website to appear in the top spot of Google Page 1 for the keyword “concrete construction” in your local city. After doing an analysis of what keywords exist and how frequently they are used, you will be smart to choose keywords like “concrete construction San Francisco CA” or “San Francisco CA” and any other variation that may be fitting to the data discovered. Keep in mind, targeted keywords are only one example of how to successfully get discovered by your ideal customer in your local city. Highly targeted, strategically placed keywords can provide a long-term solution to the endless need to paid advertising.
Buyer Persona | Customer Journeys
Selecting keywords isn’t a science, but an art. First, visualize your ideal customer. Take into account their possible interests, problems, concerns, wishes and demographics. What questions will your buyer be wanting answered from your product or service? and jot those qualities down. This list creates what is called your buyer persona.
Take advantage of a google keyword traffic tool. Free and paid versions are easily accessible. These apps will help you find keyword suggestions. If this sounds like an overwhelming task, we understand. Simply using the Google search box will help you. See our example below and try it yourself!
Understanding Keyword Search Volume and Keyword Competition
Search volume is the number of times that a word or phrase is searched for on Google over one month’s time. The level of competition for that keyword is shown by a decimal value, representing the level of competition for that particular word or phrase. Using keyword strategy, we are looking for the ones with higher traffic and lower competition.
Keywords Everywhere is an example of a free application that gives ideas for keywords and phrases, and also shows you the search volume and competition for any word or phrase you enter.
Choosing Profitable Keywords
Once you get the hand of searching for keywords, you’ll recognize some keywords, typically with a higher word count, may have much fewer searches. While a shorter keyword for a very specific word will typically have high volumes of traffic. You will naturally think the high traffic keyword is the one to initially target, but that isn’t necessarily the case. A high traffic, “popular” keyword can be nearly impossible to get ranked for due to stiff competition. Your website will need to build authority and Google’s trust for quite a while for that. Targeting only the lowest volume keywords isn’t necessarily the best strategy either because no one will find you. Finding balance is key. Stick with two-to-four-word phrases.
How Many Times should I Use a Keyword?
You may have heard of “keyword stuffing”. In the past, stuffing as many of the same keywords on a page; content, title, meta tags was the technique to get your website on Page 1 Google search results. Google has since gotten “smarter” and recognize that people don’t’ naturally write in that manner. The algorithms have since change and bots improved to recognize and reward naturally written content.
Google’s algorithms now spot overused keywords and then penalize a page for doing that. A penalized website will never move past page 3. Google ultimately has the power to make your business site invisible for not playing by the rules. So how does Google recognize when content isn’t natural? It all comes down to data and no one beats Google in data. Their databases compare natural sounding text and compare it to keyword density. In layman’s terms, it takes the number of specific keywords and weighs it against the number of words on a page.
The safest and best practice is to put the main keyword you want to rank for in your Page Title. Once that has happened, do not repeat it over=and-over in other titles. You can use natural variations and other relevant terms in your business niche. A natural, variety is the best way to use keywords.
What Does Successful Keyword Research Look Like?
The final product of successful keyword research is increased traffic and increased conversions. Some internet marketing companies claim success if they increase website traffic for your site. Yet, it isn’t about the amount of people who visit your business website. It is about the right people, visiting your site who are ready to buy into your product or service.
The best choice a business can make is to invest in an expert. The best SEO experts are highly-skilled to create winning solutions just for your business. They will ultimately pay for themselves. Our Roseville SEO Experts have years of experience creating powerful keyword strategies to rank local and rank national businesses. We will launch the right traffic to your website and the traffic will convert with ease. Contact us for a free proposal or call the Badasses of California SEO now at (916) 426-6718