What is SEO and why is it important?

Whether you’re a business owner, marketer, or just somebody who desires to learn more about digital marketing services, and the value it can bring to you, you’ve probably come upon the term SEO a number of times.

That’s a result of Search Engine Optimization revolutionizing the internet marketing industry. Over the years, SEO has gone from a fairly obscure niche technique to a must use standard marketing practice. Those who invest in this dynamic process can surpass their competition.

A powerful digital presence is demanded within a generation who spends increasingly more time with every passing year online. A lackluster digital presence just sits back and allows potential business to pass on by without notice. Standing out amongst the sea of businesses and opportunities is a must for a healthy business.

In the simplest of forms, SEO stands for Search Engine Optimization. This is a set of targeted strategies that aim on improving a website’s rankings. Higher rankings ultimately result in increased visibility within the results of search engines like Google and Yahoo.

All of this may sound simple, but there must be a concise, well-planned strategy to it, not just simply investing a little money in an advertising promotion. It’s a continual process, requiring re-calculations of many complexities and layers.

Search engines use numerous factors to determine page rankings. These factors cover elements on each page as well as how other sites reference and link with them.

However with the proper strategy, designed specifically to your business needs, you’ll improve your rankings in the search results for keywords related to your business. This will lead to attracting an increase in qualified traffic and convert that traffic into viable leads. The end result? A more profitable business for you.

Outrankify SEO are the #1 SEO experts in the Sacramento and Granite Bay areas. We take your business to the top of Google!