When it comes to uncovering what a consumer does prior to making an investment in a business, product or service, data is key. In this case, the numbers don’t lie and consumers are in charge of the process. According to research, over 60% of consumers utilize search engines as their very first resource in learning more about a product, service or business. The same survey discovered 48% of consumers want to visit an official business website as part of the learning process, and on top of that, over 40% visit again once they are ready to purchase.

With so many consumers using search engines to help gather information and make informed purchases, it’s imperative that your business is a part of a user’s online learning process. This means you must show up in the search results of the most relevant keywords relating to the product or services you offer. An article in Forbes highlights the value search engine optimization offers.

The higher your business ranks, the more credibility you have online. This is where SEO is so important because it represents the keywords and phrases that make it possible for people to find you. These keywords and phrases may seem very simple, but there is actually a well-thought out strategy that is involved. This strategy is also always being re-evaluated and re-calculated for success.

Businesses often fail to realize the need for SEO. They may have a wonderful product and a beautiful website, but it doesn’t matter if no one sees them online. Dollars are lost and great products and services end up in the rubble with millions before them each year. Establishing a strong online presence allows you to get in front of the audience you need to reach your sales goals, and it all starts with search engine optimization.

Outrankify SEO are the #1 SEO experts in the Sacramento, Granite Bay and Roseville, California areas and the Dayton and Toledo, Ohio areas. We take your business to the top of Google!